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28.05.2014 Over 3,500 exhibitors to take part in the fair’s 20th edition

Ever-popular SalonEurope and Milano Unica Pavilion return

Product zones tailored to match industry demand

An expected 3,500-plus exhibitors will take part in Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014 as this leading trade event follows on from last year’s record-breaking edition. Domestic and international suppliers of apparel fabrics, trims and accessories will exhibit their latest products in 15 halls totalling 170,000 sqm at the Shanghai New International Expo Centre from 20 to 23 October 2014.

This year also marks the fair’s 20 th edition, with the event having become one of the most important dates on the industry calendar according to Wendy Wen, Senior General Manager of fair organiser Messe Frankfurt (HK) Ltd. “Over the past 20 years, Intertextile Shanghai Apparel Fabrics has developed into a must-attend trade fair for this sector. This event is seen as the leading platform in Asia for overseas companies to tap into the growing potential in the region, particularly from the expanding Chinese middle and upper classes.”

Ever-popular SalonEurope and Milano Unica Pavilion return

European exhibitors in particular are looking to take advantage of this increase in demand throughout Asia for premium overseas products. One of the most visited areas of the fair is always SalonEurope (hall W1), which this year boasts pavilions from France, Germany, Portugal, Spain, Turkey and the UK, as well as the Milano Unica Pavilion. The fair is also popular with buyers for its diversity, with pavilions from Asian countries and regions (halls W2 & W3) featuring this year including India, Indonesia, Japan, Korea, Taiwan and Thailand.

Adding to the variety of products on offer are the Group Pavilions (halls W2 & W3) which are organised by leading fibre and yarn organisations such as Cotton Council International, DuPont, Birla Cellulose, Hyosung, Invista, the Korea Chemical Fibers Association (KCFA), the Korea Textile Trade Association (KTTA) and Lenzing. Housed in the pavilions will be these companies’ partner mills who will display the very latest fibre and yarn products and technologies.

Product zones tailored to match industry demand

Intertextile Shanghai is renowned for providing exhibitors with opportunities to take advantage of the latest apparel trends and growth areas, not just in China but throughout the global industry. To that end, this year’s Beyond Denim hall (hall W5) has been redesigned and enlarged to meet the growing demand for denim products – nearly 15% of buyers at last year’s fair were there to source denim. The expanded hall will be revamped by renowned French studio, the NellyRodi TM Agency, with a new energetic and young image, which will highlight wash innovations, new technologies, sustainable practices and a range of premium denim. 

With eco issues becoming increasingly important in the industry, the All About Sustainability zone (hall W4) returns for the second time. Featuring a showcase area for eco and sustainable fabrics, outfits and products, an educational zone for exhibitors, non-profit organisations and media to exchange industry insights and offer sustainability related information, as well as a series of presentations, there are opportunities for any eco-related company to take part.

Another growing sector in the domestic market is wool, with exhibitors in the Premium Wool Zone (hall W1) looking to tap into this demand. Located in a prominent area within SalonEurope, this zone focuses on high-end, premium wool products. Also in hall W1 is Verve for Design, a creative textile design zone which offers opportunities for pattern design studios from around the world to showcase their latest ideas, trends and applications. And accessories will take centre stage in the Accessories Halls (halls E6 & E7) where international and domestic garment and fashion accessories suppliers can be found.

Fringe programme offers up extra promotion opportunities for exhibitors

Fabrics and accessories are not all that is on show at the fair however. This year’s fringe programme includes the A/W 2015-16 Intertextile Directions Trend Forum, the Intertextile Catwalk Show series, the China International Fabrics Design Competition and a number of product presentations. The seminar programme features topics including sustainability, design & trends, technology & solutions, certification & testing and market information & business strategies.

Running concurrently with Intertextile Shanghai are two other fairs: Yarn Expo Autumn 2014 and PH Value 2014, a fashion buying event. Both fairs are held from 20 to 22 October.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

For more details on this fair, please visit: www.intertextileapparel.com

To find out more about all Messe Frankfurt textile fairs worldwide, please visit: http://texpertise.messefrankfurt.com.

Background information on Messe Frankfurt
Messe Frankfurt is one of the world's leading trade show organisers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2013)

 

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